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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] Dema sports brand in the United States can be called happy event again and again recently, not only sales soared and in one fell swoop than Adidas, and its athletes and ball The team also impressive record. For a time, Dema exposure reached an unprecedented height. In contrast, the Nike brand as a leader in the sports world, has been trying to catch up with the target peer. So, a rising star, is a benchmark for the industry, both direct confrontation will focus on what level? The answer of course is the sports sponsorship. In April, 21-year-old Jordan? Spies With stunning play, winning the US Masters golf tournament. This achievement not only to his own worth rose, but the brand sponsors Dema excited. Thus, it was brought to the policy of Dema repeatedly praised, but some investment analysts also jumped on Dema has a very high expectation. Indeed, it was looking forward to the rise of rookie Spies, the ability to help catch up on sports sponsorship Dema, began to challenge industry giant Nike's position. So this vision can be achieved in the short term it? Before answering, or the first taste of what Nike, Under Armour status quo in sports sponsorship and the right strategy. Nike monopoly big players Although Dema in signing players has made remarkable achievements, but still pales compared with Nike. It is reported that there are 49 Nike's athletes, this figure is almost twice the Dema athlete endorsements. Moreover, the "International Business Times" has reported that, in 2014, eight months ago, the world's top 10 athletes in endorsement contracts, there are six from Nike. Nike-sponsored athletes has never been no shortage of world-class athletes, such as C Ronaldo, Tiger? Tiger Woods, Michael? Jordan and so on. In a sense, Dema temporarily unable to compete with Nike in te jordan retro 14 white/fuchsia blast/black rms of signing big-name players. As in last year, Nike and NBA star Kevin Dema around? Durant expand confrontation. Eventually, Nike triumphant return to the high price of $ 300 million 10-year contract signed with Durant. Interestingly, in competition with Nike, the offer Dema given final contract with Nike price difference is not large, probably between $ 200 million and US $ 200 million 65 million 85 million, but the final result is still Nike win. Dema prefer a rising star Under Armour athletes when seeking contract can be said to open up new trails listed, they often tendency of some rising star, but some athletes even just unknown potential shares. The most obvious example, should be regarded as today's popular world of American golfer Jordan? Spies up. However, Dema and Spies had signed when he was only 19 years old, and there is not much fame. However, with Spies in excellent golf tournament play, its body hidden potential to make Dema convinced. Thus, this year's January Dema and Spies completed a contract, and the validity of the new contract was as long as 10 years. Coincidentally, in April this year to win the US Masters after the game, Spies more famous. This time, Dema regarded investment in Spies who received a good return. For this reason, some analysts pointed out that within the next three years Dema golf clothing sales can be doubled, reaching $ 400 million. Under Armour sponsored a total of about 25 athletes, most of them are like Spies this once little-known potential shares. Among them, including American Ballet star Mister? Copland, Alpine skier Lindsey? Vaughan et al., They've not much fame. Thus, signing some of the rising star is Dema strategy, so after these sports transport play tricks, Dema can benefit from it. NBA, NFL and other famous events America's top five leagues including NFL, NBA, MLB, NHL and MLS, the league Cheap air jordans for sale in the world renowned. Nike in five major league, has sponsored the team, it can be said to occupy a dominant position. like the NBA and the NFL this level of competition, in addition to have a very big influence on accidents in the United States in the world, there are many YongCu. Therefore, sports brand in these events can imagine the fierce competition. The current reality is that the Nike brand with its strong influence in these race still occupy the leading position. For example, NFL and Nike signed NFL team game jerseys of the contract, and Dema won the shoes and gloves contract. But Dema'd have the right to sell a certain amount of NFL jerseys. To the NBA, Nike also beat Dema directly in the bidding. Interestingly, although as mentioned previously as Nike got sponsorship NBA, but still have the right to sell a certain amount of Dema with NBA logo jerseys in certain circumstances. Nike advantage in baseball sponsorship is also very obvious, the other hand Dema trends, they attempted in the hockey market share. Now NHL contract with Reebok will expire next year, but the World Cup hockey is about to begin, before Dema goal is to lock some of the shirts contract, so the hockey World Cup in such a major event Dema it will increase the chance of exposure. However, it is clear that to face Nike, Reebok and other brand competition. In football sponsorship, Dema should say good opportunity. Although Nike is the main sponsor of the United States Major League Soccer, and Nike in the world have a very good football team and athlete sponsorship, but the widespread popularity of football in the world range, or to stay Dema other brands at the opportunity. For example, in Brazil known as football kingdom, the country of football has incredible enthusiasm. Therefore, Dema and very popular in Brazil Sao Paulo club signing pen should be a good investment. Since cheap jordans last year, Dema's international sales more than doubled, believe that this achievement will be encouraged to seek more international sponsorship Dema. race Campus Sports professional sports and elite athletes has been the focus of intense competition sports brand, but because of fierce competition, brand they obviously do not want to miss any opportunity to help promote the brand, which of course also includes sponsorship of campus sports. The United States, a total of 65 school sports events, in addition to an unexpected event, you can see the Nike, Adidas, Dema these big figure. Dema sport began in the campus force, began on the University of Maryland football team funding. But in recent years, Dema sports campus in the city can be regarded as very productive. Especially in full swing when the US college basketball league (NCAA) conducted Dema sponsored several teams doing well, so Dema campus sponsorship success. Still, Nike is still the American Gangster campus sports sponsorship. In all sponsorship contracts, Nike holds a 69% share, has an overwhelming advantage. And Dema only 12% or even lost Adidas (18%), only placing him third. Dema in the end be able to challenge Nike? As mentioned above, Dema take circuitous tactics, in the sponsorship of sports events and athletes, preferably a number of potential shares, until they worth rose the occasion, will be able to double the return. Benefits of doing so is to avoid increasing the burden of the high cost in terms of sponsorship. But after all, at all levels of the Nike sports sponsorship and endorsement terms, both in the industry occupies a dominant position. Therefore, it is clearly not the best time to discuss whether Dema with Nike in sports sponsorship to compete in the short term. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: China snea cheap foamposites kers network.) & Nbsp;??????air jordan shoes for kids on sale This is Me Playing With Paper December asics gel cumulus herren Make Your Own Honey Heel Moisturizer for Dry Cracked Heels jordan shoes for kids on sale This is Me P" /〉 asics x woei gel lyte iii quot Untitled quot by schwagger liked on Polyvore flywire shoes price Birthday and Party Cakes The Avengers Birthday Cakes white tennis shoes for men The Avengers Cake air jordan shoes for kids on sale This is Me Playing With Paper December ??????dillards womens shoes loafers A massive carved panel door with marble surround at Fontainebleau Doors Gates and Windows Panel Doors Marbles and Doors online womens clothing MacGIRLver How To Make A Weathered Sign With Chalk Paint and Silhouette Cameo Home Decor Stocking Hanger Silhouette Cameo and Signs cheap wedge shoes and sandals Sweet Soft Cherry Bread with Cherry Almond Glaze Cherry Bread Cherries and Breads dillards womens shoes loafers A massive carved panel door with marble surround at Fontainebleau Doors Gates and Windows Panel Doors Marbles and Doors Date: 2017-6-23 fan commissioning editor: HD: field Adidas Harden LS released a life of leisure adidas recently released the Harden LS shoes, the shoes by the harden's signature shoes Harden Vol.1 facelift to cancel part of the original leather shoes, instead of one of the Primeknit preparation of vamp. This shoe has more sports and leisure performance, the first release of four colors, will be officially sold in July, the price of $160.0.jpg (200.91 KB, download number: 0) download attachments saved to the album 2016-2-26 15:54 upload 1.jpg (183.51 KB, download number: 0) download attachments saved to the album 2016-2-26 15:54 upload 2.jpg (169.61 KB, download number: 0) download attachments saved to the album 2016-2-26 15:54 upload 3.jpg (196.55 KB, do jordan 3 katrina 2018 wnload number: 0) download attachments saved to the album 2016-2-26 15:54 upload 4.jpg (137.24 KB, download number: 0) download attachments saved to the album 2016-2-26 15:54 upload 5.jpg (136.63 KB, download number: 0) download attachments saved to the album 2016-2-26 15:54 upload 6.jpg (228.3 KB, download number: 0) download attachments saved to the album 2016-2-26 15:54 upload 7.jpg (167.66 KB, download number: 0) download attachments saved to the album 2016-2-26 15:54 upload 8.jpg (326.32 KB, download number: 0) 0.jpg (141.85 KB, download number: 0) download attachments saved to the album 2014-1-22 15:01 upload 1.jpg (178.9 KB, download number: 0) download attachments saved to the album 2014-1-22 15:01 upload 2.jpg (304.22 KB, download number: 0) download attachments saved to the album 2014-1-22 15:01 upload 3.jpg (170.11 KB, download number: 0) download attachments saved to the album 2014-1-22 15:01 upload 4.jpg (145.35 KB, download number: 0) download attachments saved to the album 2014-1-22 15:01 upload8.12 Shanghai Stadium & quot; Nike Summer Night & quot; Event Blog 2013-12-08 22:24:10 August 12, Nike also held its third final of the summer events in Shanghai Stadium Summer Night. The event was held the following amateur Nike U25 men's basketball game, but held a wonderful abundance was the slam dunk contest, the game's over, there are all kinds of interesting Nike + experience activities. The Summer Night played a "tribute to the legendary" slogan, showing all kinds of treasure shoes and shirts, the scene of the audience have to wear all kinds of Nike shoes, sneakers Shanghai local cultural promotion group AJFlight Club SHANGHAI some members also came to the scene to help out. The highlight is the last dunk contest, the organizers also invited Shanghai Shenhua team Wang Dalei to the players scoring, the atmosphere reached a climax. Finally, the defending champion last dunk contest champion Chu Wen Hao air with a dunk and a tribute to Kobe swivel 360 dunk successfully defend the title again crowned dunk king. Unfortunately, there is no presence of friends can look back at the evening's highlight.& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] appointed a popular superstar Rihanna as creative director of women's month and Global Ambassador after, Puma harder to tame an ongoing collaboration: with United Legwear and Apparel Co. Kids cooperation. North American retailers for the direction of the headquarters of the effort will include Puma children's clothing production, sales, marketing and distribution of clothing in sizes from baby to boys and girls 20 yards 16 yards. The joint venture officially named Puma Kids Apparel NA LLC, witness growing between the two brands of partnerships; United Legwear also produces Puma socks, casual wear and underwear, which is more than 13 years of relationship exists. "We have had amazing success in their socks and clothing business for many years, we are confident that children have the same growth," Jay Piccola Puma North America president. United Legwear founder and CEO Isaac E. Ash, also cited a "good working relationship" as the project's assets. "They trust that we have taken and Puma global design instruction into socks and clothes; now, we have children do the same thing," he said. "We are joint venture partners, and thus the description the same level of trust that exists between the two companies." The first products will go into the shop and spring series. Puma clothing will reflect the core adult series, with neon colors with black, white and gray, with good comfortable fabrics production. Prices range from $ 18 a T-shirt to $ 48 hooded sweatshirt. "Puma sports clothing is a lifestyle brand, now offers high-quality fabrics and competitive prices of clothing for the children," Ash said. "It will be able to expand with other top sports brand competition." Distributors will include a department store, such as Lord & amp; Taylor, Macy's and Bloomingdale's, independent retailers, sports and specialty chains, and the development of online retailers. Ash pointed out that in addition to children's clothing, "the retailer will provide a more comprehensive shopping experience and brand image in their stores. After the collaboration, United Legwear increase the children into its roster, including Happy Socks, BabyLegs, TicTacToe, Skechers, Fisher-Price and Sox & amp; Co .. For Puma, this is the company's new brand positioning - "always faster" coincide, to improve their children's products may contribute financial turnaround KERING owned companies; seeing net profit fell three years later, Puma's third-quarter sales saw improvements in 2014. "I have always said that 2014 will lay the basis for a turnaround, 2015 will really see a turning point, I feel very comfortable going forward is part of the update .Rihanna brand strategy, she offers a story for the global market," said CEO Bj & ouml; rn Gulden at a news conference last month revealed that the new role of the pop singer said. . "For 2016, our product range in the position where it should be" (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: backgammon Shoes & nbsp; children's shoes in the morning.)Philadelphia's famous shoe store VILLA ushered in the creation of 25th anniversary, to celebrate this special occasion to invite Adidas and milepost expansion joint cooperation, selection of Adidas's classic shoes Top Ten blueprint for the design, making this new masterpiece Final Draft. Adidas Top Ten continuation of the classic style, with eye-catching red leather shoes, while the bottom is white collocation show. release date: June 28th 7.jpg (133.18 KB, download number: 0) download 2014-6-7 14:07 upload 5.jpg (182.71 KB, download number: 0) download 2014-6-7 14:07 upload 3.jpg (233.85 KB, download number: 0) download 2014-6-7 14:07 upload 1.jpg (234.14 KB, download number: 0) download 2014-6-7 14:07 upload 6.jpg (279.52 KB, download number: 0) download 2014-6-7 14:07 upload 2.jpg (171.81 KB, download number: 0) download 2014-6-7 14:07 upload 4.jpg (107.61 KB, download number: 50) download 2014-6-7 14:07 VILLA Adidas Top Ten upload , Final, Draft 00With the release of Nike Hyperdunk 2014 foot shot yesterday, we believe that this pair of shoes is officially on sale more and more close. 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