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[Chinese shoes Network - brand observation] Beaverton, Oregon, Nike Inc. (hereinafter referred to as "Nike") office, the former Tour de France, "seven-time champions" Armstrong's picture was removed from the wall. posted on this wall collage of dozens of athletes, they are different times for the Nike endorsement star. Just a month ago, has been to support Armstrong's sponsor Nike decisively with him draw the line, officially announced the lifting of the sponsorship contract. A book of evidence the United States Anti-Doping Agency (USADA) announced recently, allegations comeback fight cancer after 7 wins Tour de France champion Lance Armstrong of doping abuse, at the same time, the agency denied the Armstrong since 1998 All title and banned for its implementation. sporting goods giant Nike endorsement contract a lot of stars, which also makes it had to bear the negative news from the endorsement of the troubled star. Nike bring trouble to include frequent derailment Tiger & middot; Woods sex scandal caught Kobe & middot; Bryant and Ben & middot; Roethlisberger, and indecent words and deeds beneath Pennsylvania State University football teams. Even so, Nike chose to stand with them, it's the bottom line: private life is your thing, but when you are wearing Nike clothing, please observe the rules of the sport. The bottom line violation of Nike athletes will be ruthless abandon, such as the beginning of this century, Nike gave up tested positive for doping in track and field star Marian & middot; Jones, baseball player Jason & middot; good Dalby (Jason Giambi) in recognition After using steroids, Nike refused to join hands with him. more celebrity endorsements to spread the risk? In order to reduce the embarrassment caused scandal celebrity endorsement, some big brands take more celebrity endorsements way to spread the risks. For example, Pepsi has invited to Nicholas Tse, Sammi Cheng, Aaron Kwok, Louis Koo, Faye Wong, rain, Beckham, Ronaldinho, Roberto Carlos and the like. "select number of celebrity endorsements, indeed can spread the risk to some extent, in effect." Adfaith ???? management consultant, told reporters that a number of stars at the same time or different times words, can strengthen the brand position and influence maintain brand vitality and attractiveness, but also differences in the use of different stars different product lines support sub-brand. For example, Nike sports products generally by the famous athlete endorsement, leisure series may endorsement by the Civic star non-athletes. However, "more celebrity endorsements can be described as double-edged sword", Professor of International Business Administration, Shanghai University of Finance and Economics Department of Marketing Chao steel orders, enterprises can make use of a number of star's influence grew rapidly, and once the individual spokesperson situation occurs, others can continue to serve as the representative of the brand imag Cheap jordans online air jordan 11 blackout for sale e, to spread the risk, but also lead to not enough focus on brand image, distinctive. innovative products to reduce dependence Nike is one more brand spokesperson, of course, one of its star of negative news by upsetting the brand, but now for Armstrong's "down", Nike has been like the past so tangled and worried, because The company's marketing reliance on superstar has been greatly weakened. In the past three years, Nike's advertising budget spent on traditional media declined by 40%, despite a record of its marketing budget in 2011 reached $ 2.4 billion. Company Advertising Age survey data show that Nike reached $ 800 million in 2010, non-traditional marketing budget, the proportion of total marketing budget in the United States ranked first in the advertiser. Nike found its core audience - young man moved from the television on the Internet, so hope can occur and customer relationship through innovative products directly, engaged in among their lives, control of their data, their grasp needs more effectively influence them. If you put the lid slightly larger than an adult thumb chip into a special Nike running shoes, this kind is called Nike + classic product that can track the movement you include time, distance and energy consumption and other data, including and encourage you to transfer the data to nikeplus.com above, where you can get some suggestions for training, but also with friends to share their income. Michael era, Nike in order to attract more attention, and only in the US Super Bowl (Super Bowl) game, then have a maximum of over 200 million people / day attention, and now every day can easily achieve this Magnitude. While no financial details about Nike + but some foreign analysts say, Nike + increase the number of members by 55 per cent in 2011, while its running business up to 30% revenue growth, to $ 2.8 billion, Nike + contributed. "more celebrity endorsements is to deliver the brand values ??through personal influence at the same time generate the target customer 'pull' and direct way to reach consumers more of a direct 'thrust'," Yang Jianxin think, Marketing of the two different directions in nature, but accurate, interactive, cost advantages are not available in the traditional market. more "sticky" than the star increase digital marketing is another advertising giant Procter & Gamble to get rid of in the new media era "Star addiction," the latest strategy. In recent years, Procter & Gamble gradually realized in the search engines, social networks and other precision marketing platform, for different markets can be used to promote the combination of different, more cost-effective delivery of advertising, which previously P & G's advertising costs are mostly used in the celebrity endorsements to master of traditional media. "fundamental transformation of P & G's marketing approach will make it to reduce investment in the field of traditional media in favor of the creation of more persona Cheap foamposites for sale lized for each consumer." P & G's global marketing and brand building officer Marc Pritchard also had media said. "Of course endorser also will be part of the huge marketing budgets of these large FMCG companies, after all, as the TV ads with celebrity endorsements marketing approach for a mass consumer brand or its necessity, but they are in the company's marketing plan dominated the era is over. "Foreign Economic and Trade University, Associate Professor, Department of Marketing ?????? said. (Chinese shoes Network - the most authoritative and most professional Footwear News) the world famous graffiti artist Futura and NIKE expansion joint cooperation, after the two sides have jointly launched Dunk SB Low (2003), Dunk SB High, Air Force (2007) to 1 (2008), Dunk High (2009) and other high quality, this is we brought a classic but Air Force One (1). This pair of new shoe with white leather and leather to create mixed with air holes, orange, sole on the bottom of the blue "AIR" logo, blue / orange tongue tag. The shoes will be on sale in the spring of 2010, and will be on sale at the NIKE franchised store. (text drawn from the 1626.com community "battle shoes king" channel) Futura x Nike Air Force 1 joint new Nike Olympic note Air Hoop Structure comments on last article: Futura x Nike Air Force 1 joint new product next article: Nike Olympic note note Air Hoop Structure every year in June are proud of LGBT crowd, the major brands will have launched "Be True" series, in support of this. After seeing Nike for its shoes Flyknit Racer to build the "Be True" color, this time again for the Air VaporMax Flyknit brings a new "Be True" version. The back of the shoe is covered with dark blue Flyknit fabric, with a translucent rainbow color. The sole is used as a decoration, which is a bright spot. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- , every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! May be you ignore the sexy and publicity in this year's Air Jordan complex army, finally ushered in Air Jordan 12 related engraved news. Recently, Air Jordan 12 " Cherry" color reproduction of the information flow out, shoes will appear in 2016 in everyone's market. If in 2009, for various reasons, without Air, Jordan, 12, ", Cherry", friends, maybe next year can make up for the chance of regret. (the picture was engraved before Air Jordan 12 " Cherry"). Like Baba, please wait until next year and pay more attention to the relevant information! -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! shops | know these shoes shop term you wouldn't be cheated + shoe sale secret right! shopping, | NB996 who is the most popular host of Hunan satellite TV?! Anatomy of Hunan TV gene! By the end of , the "/1626 tide community" was finally closed! black slang. What can't be used indiscriminately?! Chinese students were used to guns! - - - - - - - - - - to the tide recommended - - - - - - - - - - Asics, X, Atoms, Gel, Lyte, V, Camo joint camouflage shoes pays tribute to the history of Originals Adidas Originals Trefoil Logo eBay reproduction high price shoes, Air Jordan 6, "First Championship", Air Jordan 12, "Cherry" color version will return next year! comments on last article: "eBay reproduce the high price shoes Air Jordan 6" First Championship next article: "Air Jordan 12" "Cherry" color version will be back next yearconverse again with the Boston recently opened boutiques Concepts joint together to create a pair of new shoes Chuck Taylor All Star 1970s. The shoes with "Zaire Leopard Camo," the name on the canvas uppers with the Zairian army in leopard camouflage pattern throughout the 1970s, the position of the ankle shoes designed smiling face, Concepts and card badge embellishment, followed by the is "parked bullet" has a lot of military Shengkou adds flavor, equipped with the classic white vulcanized rubber soles constitute a whole. The joint shoes will be & nbsp August 16 in Concepts; exclusive sale.[Chinese shoes Network - when the new equipment] sports brand Nike's skateboarding Nike SB recently released regional skateboarding ace Brian Anderson specially built signature style shoes, and Project BA name. This is Brian Anderson thirteen years of professional skateboarding career's first double individual shoes, shoe body with a lightweight artificial leather suede combine to create, and equipped with a Lunarlon sole cushion to provide the desired (stores) flexibility, in addition to outsole also Traditional herringbone design to increase traction. The official release of the preview picture shows red and white color, let us continue to look forward to officially come out of the shoes.In front of this colorful Reebok Kamikaze 1 new color, to 1995 NBA All-Star game for the design theme. The shoes color scheme on the all star Saikamp inspired by wearing a shirt, purple leather and mesh material stitching shoes, collocation of white and purple stripe insole. The shoe body Reebok Kamikaze 1 iconic striped decorative green outline orange, white tongue and heel embellishment, make shoes overall height reduction design inspiration. At present, this pair of Reebok Kamikaze 1 "All-Star" is now on the designated store shelves, priced: $115. 0.jpg (143.93 KB, download times: 0) download attachment save to album 2014-4-5 upload at 10:09 1.jpg (135.95 KB, download times: 0) download attachment save to album 2014-4-5 upload at 10:09 2.jpg (178.56 KB, download times: 0) download attachment save to album 2014-4-5 upload at 10:09 3.jpg (223.39 KB, download times: 0) download attachment save to album 2014-4-5 upload at 10:09 4.jpg (192.97 KB, download times: 0) download attachment save to album 2014-4-5 upload at 10:09 5.jpg (298.51 KB, download times: 0) download attachment save to album 2014-4-5 upload at 10:09 6.jpg (279.54 KB, download times: 0) download attachment save to album 2014-4-5 upload at 10:09Getting a lot of spotlight in the past few seasons without any sign of stopping, Nike creates another set of Blazers to add to the VNTG series. These seem to; have premium pebbled leather, sporting a clean colorway of bone white with either a black or red swoosh. And; of course, with all VNTG Nike "s, a faux yellowed sole. I can already; imagine how dope these would look worn in and beat, yet still looking fresher than most other pairs. 1.jpg (124.57 KB, download number: 0) download attachments saved to the album 2009-9-17 16:44 upload 2.jpg (96.95 KB, download number: 0) download attachments saved to the album 2009-9-17 16:44 upload 3.jpg (93.61 KB, download number: 0) download attachments saved to the album 2009-9-17 16:44 upload 4.jpg (88.67 KB, download number: 0) download attachments saved to the album 2009-9-17 16:44 upload 5.jpg (85.19 KB, download number: 0) download attachments saved to the album 2009-9-17 16:44 upload 6.jpg (111.39〉Reebok GL 6000 Athletic Series Preview 2014-05-06 22:46:18 sports brand Reebok recently added as a hot retro jogging model GL 6000 a brand new Athletic color series, series A total of three different colors of GL 6000, respectively, dark gray / yellow, light gray / blue and dark blue / red presentation, the material is still a high-quality selection of suede with mesh fabric ace combination, overall still continues GL 6000 retro design. It is reported that the series of commercially available in the near future. CONVERSE Japan 2013 February shoes Preview 2013-12-08 22:59:36 CONVERSE CONVERSE Japan's Japan branch has released a preview of their new shoes in February 2013, the Japanese branch to its classic CONVERSE & nbsp; Chuck Taylor All Star Hi and & nbsp; Jack Purcell for the design blueprint, adding a lot of different elements to re-interpretation of fashion, such as the Navy-style striped canvas, nowadays popular floral elements and so on. It is reported that the series will be available in the near future in Japan designated shops. Nike Air Max 1 "Olympics" color debut 2014-12-16 13:34:50 If you are on the enduring classic color, "USA", "bull" will come out in front, and "Olympic Color" also is one of a set. Nike recently this element will be loaded to its classic shoes Air Max 1 above, brought us this stunning new double color shoes. White color, blue accents and lined toe, gold Swoosh modified upper, red Logo blessing on the tongue and heel. The overall feeling is very fresh and cool head, and very sporty. I wonder if my friends did not want to put it out there is a good sport some idea of ??it? & nbsp; Nike engraved this year launched the "Admiral" David Robinson's signature shoe Nike Air Command Force, has many sneaker sought after, it is so many "old shoe fans" like going back as the 1990s, perfect retro shape contour, high help design, are reflected in the period that the best design ideas. Recently exposed a pair of the latest network color of the shoes, designer overwhelmed with pure red rendering shoes overall, Swoosh and lined with white trim, make shoes in stark contrast to the sense of color. There are currently no specific commercial information leaked to the shoes, a friend might like it continue to focus our follow-up reports.Oxford shoes, just listen to the name is enough style. It's a symbol of grace, a gentleman, a taste; it's also a gentleman's shoe for business occasions and nightclub parties. From men's clothing to women's clothing products, Oxford shoes is probably the most popular choice. A variety of Oxford shoes, you know the origin and kind of it? Today let Xiaobian recommend to you several Mr.C brand, 2015 new Oxford shoes, maybe you will love it more. Mr.C focuses on the customization of business suits, professional suits and wedding dresses, adhering to the core values of "inheriting classic, taking into account fashion" as the brand. Mainly for high-end men's clothing market, to high-quality fabrics, exquisite workmanship and pure craft to create luxury Golden high-end custom service, fully meet the customer's natural attributes and social attributes of image management needs. product style emphasizes elegance, wisdom and simplicity; emphasizes wearing fit and comfort; selects high quality fabrics. Focus on fashion cutting patterns, keep up with fashion trends in the season. Prices in the domestic high-end positioning, for the pursuit of simple fashion and business fashion of the modern urban elite class to provide exquisite workmanship, fashionable high and medium price clothing products. For a long time, insisting on exquisite taste, superb craft, led the translation of international synchronous design trend. 〈br (Global shoes network editor Arlene )adidas Originals recently NMD R1 bring this new color matching. The design is January Foot Locker's exclusive color inversion, composed of elastic mesh breathable shoe body with soft khaki throughout, on both sides of the eyelet and three line, and the front heel stable block into a brown tone, then with stable block and ring by the black and white contrast building, equipped with BOOST midsole with black rubber outsole show. The price is $130 US dollars, and now the shoes can be purchased through , Sneaker Politics , and other designated shops. APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience!